Before embarking on the task of creating a video for any sort of professional media presentation, we must plan in advance a variety of things to make the job run smoother and keep the atmosphere free from hostility and frustration.
As basic considerations it’s often a good idea to come prepared with a basic plan of attack towards what is wanted in the video. Videographers can help with a lot of the work, but only if we know what we want before beginning to have a professional bring the idea to life.
The first and most obvious is the plot and theme, we need to plan out what to say with a film and how it should be said – be it a realistic or fantasy scenario for the video, the message and ideabeing conveyed must be clearly defined before creating a professional and successful video to be marketable for mainstream media. These things can be as simple as a product placement all the way, to capturing a specific emotion on film during special events; as long as the videographer has a good idea of what we want to be conveyed, they can work magic with it.
After choosing the idea and how to show that idea through professional media, a target audience must be decided. This involves choosing a specific demographic we want to sell the idea to, be it age, gender, education or lifestyle. Without any idea of who to try to communicate with many ideas can go unheard because the information becomes too erratic and can become uninteresting or accidentally alienate those that could benefit from the idea – to successfully join the mass media revolution taking place, an idea must be shown in a relatable manner to those we want to see the video.
To make a video professional and relatable, we must consider the location and the people (or lack of) acting in and out of the frame. Location becomes very important as it can set the idea for the budget – which makes an idea of a few back up locations invaluable as price, convenience and time can make a huge difference towards where the idea takes place. Everything viewed in the frame should be relevant somehow, the actors, objects, and background should all have a place and purpose – otherwise it distracts from the central point and can confuse the audience.
Last, but not least the script can be a make or break part of any media – an idea can only be brought so far by a videographer and their camera, without a proper delivery of the message, the appropriate words relayed or lack of – will be lost on the audience. The actors are important in the delivery, the scenery and props make it relevant, but the speech communicated through a film becomes the real delivery behind it all.
Joining the media revolution takes a lot of work with a large array of skills needed – making many professionals a great tool to have making life easier. Videographers can become a great marketing device and creative reference when it comes to creating a professional film with substance and when unsure these professionals can often provide valuable input on many things such as the theme, plot, script and location to name a few, as long as they have an idea to begin with. They’re professional videographers for a reason; they can work magic from many different aspects when turned loose behind the camera with a fair and even amount of control between videographer and client.
Original Article by Soosmar Media, Toronto Corporate Video Productions
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