Benefit of adding a video to your website
The use of online video through websites continues to soar with the rapid expansion of broadband both in the Canada and internationally. Streaming video continues to play an increasing part of many companies’ advertising, sales and promotions strategy. Streaming video demonstrates your product and service benefits in ways that still photos and text simply cannot.
Web Video is Visual – People tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most people would prefer to ‘see’ something before they are forced to ‘read’ something.
Web Video is Emotional – A video which demonstrates how a product works along with customer testimonials provides solid evidence that the product is indeed a solution to a particular problem. It sets off emotional triggers that static text cannot, ultimately influencing buying decisions.
Web Video is On Demand - Unlike a traditional sales pitch, a video can be experienced “on-demand”. Anyone interested can view it anytime he/she wants simply by visiting your website. Of course the video can be shared ‘virally’ in an instant and completely free of charge to send.
Web Video is Versatile – A video which has been produced for your website can be easily updated and various elements repurposed for use elsewhere such as trade expos. The voice over can be easily dubbed into foreign languages for use overseas.
Web Video is Sticky – Streaming video makes your website ‘sticky’. Video ensures people stay on your website for as long as possible learning about your products and services in the process.
Adding Corporate Videos to your Website:
– Improve Sales Lead Conversion With An Interactive Online Video Production
– Deliver Your Business Proposition In An Exciting And Invigorating Manner
– Reduce Call Rates By Providing Self-Help Customer Service Videos
– Build Business Credentials With A Commercial Video Welcome Message
– Deliver Innovative And Interactive Product Demonstration Videos
– Provide Measurable Internal & External Educational Platforms
– Help Visitors Navigate Your Website & Locate Important Information
– Aid The Customer Decision Making Processes With Help Videos
– Drive Customer Feedback With Person To Person Calls To Action
– Bring Your Customer Testimonials To Life With A Soft Sell Website Video
– Use A Video Production To Enhance Your Marketing Communications