According to the Content Marketing Institute (CMI), 56% of companies hold some kind of education-based customer or prospect event during the year. We all know that trade show exhibits are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Follow these strategies, and you’ll be in the enviable position of being able to create great trade show marketing materials — all through the year.
tips & news
Everytime I talk with someone about using Videos On Your Website, the conversation invariably turns to Search Engine Optimization. A lot of folks hear the term SEO, and they know it has something to do with keywords, but after that, they’re lost.
by Jon Nunan
A video testimonial or written testimonial…why is it important to get?
Testimonials should always be added to your marketing mix. If you can get them on video, that is even better. Video touches people auditorally, visually and emotionally and is one of the types of marketing videos you should always add to your website and social media strategy.
Corporate video production is an effective way of showcasing your products and services to the potential as well as present customers. It is also an excellent tool for promoting your organization, your views, goals achievements to the targeted audience.
How adding video to your web site can help in adding customers to your business
With everything small business owners have on their plate, it’s probably difficult to imagine finding the time to produce and post videos on your Web site. But there are some compelling reasons to do it:
With over 4 billion views a day, YouTube has established it’s presence as a powerful medium to attract viewers.
YouTube is also used as a marketing avenue where people promote their business or blog. It’s a great way to create videos and generate video traffic.
“How can I get more people to view my video?”
“How do you increase YouTube video views?”
“My video doesn’t have that many views. What can I do about it?”
From: Direct Marketing News – Jim Dicso | Sunday, 01 July 2012 00:00
Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.It’s important for companies to institute a goals-oriented program with target metrics.
From: MarketingSherpa | Monday, 09 July 2012 13:07
We have short attention spans, and we don’t have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video plays a pivotal role in today’s business success stories.So how do you make a crowd-pleaser video that gets real results? Rae Ann Fera joined FastCo.Create to produce a list of tips from veterans of the Cannes Lions Festival of Creativity. Here are five tips that are right on the money: