tips & news

Using Video To Leverage Your Trade Show Booth After The Show

According to the Content Marketing Institute (CMI), 56% of companies hold some kind of education-based customer or prospect event during the year. We all know that trade show exhibits are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Follow these strategies, and you’ll be in the enviable position of being able to create great trade show marketing materials — all through the year.

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Hire a Videographer for Your Next Event

by Jon Nunan

 
 Any occasion worth documenting is worth documenting well! Hiring a videographer is one way to make sure the coverage you get during your special event is both thorough and beautiful. Videographer companies give you a good balance of stills and video documentation, and years after your event has passed, you’ll be  
pleased with the framed highlights on your walls, as well as the occasional screening of all the memorable day’s moments on your computer or TV.

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Why a Video Testimonial is Important?

A video testimonial or written testimonial…why is it important to get?
Testimonials should always be added to your marketing mix. If you can get them on video, that is even better. Video touches people auditorally, visually and emotionally and is one of the types of marketing videos you should always add to your website and social media strategy.

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How to drive traffic to your youtube videos

Video production for yoytube

With over 4 billion views a day, YouTube has established it’s presence as a powerful medium to attract viewers.

YouTube is also used as a marketing avenue where people promote their business or blog. It’s a great way to create videos and generate video traffic.
“How can I get more people to view my video?”
“How do you increase YouTube video views?”
“My video doesn’t have that many views. What can I do about it?”

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Online video spurs engagement

online video production

From: Direct Marketing News – Jim Dicso | Sunday, 01 July 2012 00:00

Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.It’s important for companies to institute a goals-oriented program with target metrics.

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Five Tips for Case-Study Videos That Get Results

professional camerman in toronto

From: MarketingSherpa | Monday, 09 July 2012 13:07

We have short attention spans, and we don’t have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video plays a pivotal role in today’s business success stories.So how do you make a crowd-pleaser video that gets real results? Rae Ann Fera joined FastCo.Create to produce a list of tips from veterans of the Cannes Lions Festival of Creativity. Here are five tips that are right on the money:

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