Video Made Simple For Trade Show Displays

Trade show attendees today expect more from the trade show experience these days.  It is not enough to display a few banners and promotional items; advances in technology, design and light-weight materials have turned trade show displays into a very powerful marketing tool.

Incorporating strong video elements into your trade show exhibit is a good way of connecting with your customers – an eye catching video is more accessible than a marketing brochure, and transmits your message more effectively.

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Using Video To Leverage Your Trade Show Booth After The Show

According to the Content Marketing Institute (CMI), 56% of companies hold some kind of education-based customer or prospect event during the year. We all know that trade show exhibits are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Follow these strategies, and you’ll be in the enviable position of being able to create great trade show marketing materials — all through the year.

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